![]() ![]() Let’s look at a simple cost calculation of say 1 million views to any video/discussion/podcast/stream of say 100MB in size. Their customers can get cheaper computing, database hosting, storage and CDN etc outside but the back & forth traffic move will have a massive impact on the bill due to egress that it’s just not worth it.Ĭost calculation of video streaming & jailed garden issue This high egress pricing acts as a lock-in feature for the top-tier cloud. This high egress pricing is not just for the storage but for most products by top tier clouds including CDN offering, egress by compute VMs etc. But for applications pulling data regularly (like streaming) it can get extremely expensive ($90/TB) In many applications (like backups) where one retrieves a fraction of uploaded data, this works well. Take e.g on AWS S3 ( pricing here) it costs $0.023/GB/month (i.e 1.9 INR/GB/month) to store data and egress is $0.09/GB/month (i.e 7.44 INR/GB/month). ![]() While the charge is a few cents/GB but at a large multi-TB scale it can get pretty expensive. Almost all players offer free ingress i.e user > cloud upload is free but cloud > user is charged. One of the dark sides of object storage since its launch has been the egress pricing. There is robust client-side library support & clients like rclone offer easy plug-and-play storage. The S3 API became popular enough that now it acts as an industry standard and now is offered by hundreds of companies including Google Cloud, Microsoft Azure, Backblaze, OVH & many more. The API replies with “success” on uploads only when data is replicated to multiple datacenters. Plus top tier cloud players do offer redundancy of data. No need to plan storage, no need to plan hard disk, storage servers, or rack capacity but a simple pay-as-you-go opex cost. The idea was straightforward - pay-as-go storage with a few cents/GB/month charge to store data and a few cents/GB to egress data. It became popular when Amazon Web Services (AWS) launched S3. This gives the option of simple plug-and-play horizontal scalability. For those unaware, object storage is de-facto cloud storage which stores data as objects instead of file system architecture. Last year had many interesting developments and one of that has been object storage. ![]()
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